Rally is a high-performance tennis academy that needed a modern, energetic, and trustworthy online presence to match the quality of its coaching programs. When I started working on this project, my goal was to translate the academy’s athletic spirit into a clean, structured, and visually strong website that speaks to both beginners and advanced players.
I focused on creating a layout that feels fast, active, and easy to navigate — similar to the sport itself. The design highlights key offerings like junior programs, adult training, elite coaching, and tournaments, while also showcasing the academy’s world-class courts and facilities. By combining strong typography, clear hierarchy, and engaging imagery, I aimed to build a digital experience that not only informs but motivates visitors to join the academy.
The Goal
Position the academy as a serious, high-quality tennis institution.
Attract different target audiences: beginners (both kids and adults), intermediate players, and elite competitors.
Showcase the facilities: highlight tennis courts (hard, clay, grass, indoor) to communicate the academy’s infrastructure and world-class training environment.
Promote events and community: include tournaments, camps, and workshops.
Drive engagement and sign-ups: motivate visitors to join the academy programs, attend events, or get coaching through clear calls to action.
Results
Clear Brand Messaging: Visitors instantly understand that Rally is a serious tennis academy, not just a recreational club.
Audience Segmentation: The site successfully speaks to multiple personas — juniors, adults, beginners, and competitive players — by clearly breaking down its “Services” into relevant programs.
Enhanced Trust Through Facilities: By showcasing world-class court types (outdoor hard court, clay court, indoor synthetic, grass), the site builds credibility and attracts serious players.
Client Satisfaction
"His eye for detail and ability to create smooth interactions exceeded our expectations. We’ll definitely work with him again."
